Good at what you do, but struggling with your communication skills? Igotchu! 😎
Zohran nails it...
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Message discipline matters. Communicator of the Week Award goes to newly elected New York Mayor, Zohran Mamdani. There is a lot of excitement about the new young Mayor. He is a good-looking, eloquent, social media savvy progressive politician. No doubt the excitement over his election will fade once the reality of governing vs the fantasy of campaigning comes into stark focus. But there is one simple reason that Mamdani won (and won handily). Despite the wide-ranging attacks from the right-wing media, accusing him of everything from communism to Jihadism; despite the complete (and idiotic) lack of support from the Democratic Party establishment itself, Mamdani won and energised voters for one primary reason. Clarity of message! His campaign was brilliantly and simply focused on one thing: Affordability. ​ In every speech, every media appearance, every TikTok he did, his message stayed ruthlessly focused: affordability. It became his message, his brand and it kept him impervious to the attacks. Because it turns out that what voters want isn't a politician who says everything they want to hear. Their fine with disagreement and a different point of view. What they crave most of all is clarity. When you are engaging with your own audience (whoever they may be), remember that they can handle nuance, depth, and even complexity, so long as they have clarity about your message. It is your job to find that clear message and work out how to communicate it effectively. ​ 'If you cannot explain it simply, you don't understand it well enough'. ​ Kolarele |
Build your Communication SuperSkills
Good at what you do, but struggling with your communication skills? Igotchu! 😎
Show don’t tell. As Albert Einstein reportedly observed: ‘if you cant explain it simply, you don’t understand it well enough’. Communicator of the Week Award goes to Gordon McKee MP for his now viral and brilliantly simple explanation of the impact of the UK’s national debt. Here is the video itself to watch Most politicians are terrible communicators, so when an effective one comes along, it’s worth taking note. Gordon McKee has been building a steady following with short TikTok videos...
Always consider if someone before you has said it better! Communicator of the Week Award goes to my friend, Alex Ktorides for the moving eulogy he gave on the sad passing of his father. Eulogies are tough to get right. Should you go through the whole life of the departed one or just give snippets? Should you be funny or sombre or a mixture of both? Do you let your emotions show or button them up to get through it? And what theme can you use to tie it all together? Alex’s answer to the ‘what...
Sometimes, the cruelty is the point! Communicator of the Week Award goes to Shabana Mahmood (the new Home Secretary), who this week set out the Labour Party's new strategy to tackle the perennial political problem of immigration. Labour has an identity problem. Its roots are working class. Its heart is progressive. Its head is neo-liberal. And its fear is that it is being outflanked by the far right. What to do? Whether the new approach to immigration she announced will work is way above my...