Good at what you do, but struggling with your communication skills? Igotchu! 😎
Walk the talk…
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People won’t listen to you talk the talk if they haven’t seen you walk the walk. Communicator of the Week Award goes to golf star, Anthony Kim, who this week won his first tournament after coming back from a 12 year absence during which he battled drug and alcohol addiction. We often hear cliche messages from celebrities and sports stars. ‘Believe in your self’ ‘Keep grinding’ ‘Never underestimate your opponent’ Lovely words that get easily forgotten because they are often not backed up by example. But when Anthony Kim was asked what he would say to his supporters and his daughter after his comeback victory, his message was simple: ‘Don’t fucking quit!’ It resonated because of the painful gruelling life journey he had been on since last playing in 2012. The Ancient Greeks understood that one of the central elements of effective communication was ‘ethos’ - the credibility of the person sharing the message. Kim’s life story infused his message with tons of credibility, which multiplied the impact and resonance of his message. When you are communicating with your audience, first work out what makes you the most credible person to deliver this message. It could be your life story, educational background, work experience. Or it may just be that you have studied the subject more than anyone else around you. If you can establish your ethos, you will like Kim multiply the impact of your message. Try it. Kolarele |
Build your Communication SuperSkills
Good at what you do, but struggling with your communication skills? Igotchu! 😎
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