Good at what you do, but struggling with your communication skills? Igotchu! 😎
Walk the talk…
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People won’t listen to you talk the talk if they haven’t seen you walk the walk. Communicator of the Week Award goes to golf star, Anthony Kim, who this week won his first tournament after coming back from a 12 year absence during which he battled drug and alcohol addiction. We often hear cliche messages from celebrities and sports stars. ‘Believe in your self’ ‘Keep grinding’ ‘Never underestimate your opponent’ Lovely words that get easily forgotten because they are often not backed up by example. But when Anthony Kim was asked what he would say to his supporters and his daughter after his comeback victory, his message was simple: ‘Don’t fucking quit!’ It resonated because of the painful gruelling life journey he had been on since last playing in 2012. The Ancient Greeks understood that one of the central elements of effective communication was ‘ethos’ - the credibility of the person sharing the message. Kim’s life story infused his message with tons of credibility, which multiplied the impact and resonance of his message. When you are communicating with your audience, first work out what makes you the most credible person to deliver this message. It could be your life story, educational background, work experience. Or it may just be that you have studied the subject more than anyone else around you. If you can establish your ethos, you will like Kim multiply the impact of your message. Try it. Kolarele |
Build your Communication SuperSkills
Good at what you do, but struggling with your communication skills? Igotchu! 😎
A double-header this week. As the Artemis II orbited the earth, the crew held a press conference, at the end of which the pilot, Victor Glover was asked for his thoughts from space on Easter Sunday. His first words in response were that he did not have anything prepared, which, if you've heard me talk about the importance of your speech opening, you will know is a terrible way to start. But then he delivered the most eloquent short speech about the beautiful oasis in the universe that is...
Sometimes you just have to get in people’s faces to get them to take action. Communicator of the Week Award goes to coach Brenda Frese, who was video in a now viral clip as she literally shouted in the face of an underperforming player on her basketball team. ’I need you to lock in’ she bellowed. ‘I believe in you.but you’ve got to want it the most’ if you watch it, it is uncomfortable, but the outcome was that the player went on to transform her performance and help the team close the gap...
You know the saying (often attributed to Warren Buffett): it takes years to build a reputation, and 5 minutes to ruin it. This week's MisCommunicator of the Week has proved that adage to be truer than ever. Prior to this week, not many members of the public knew much about John Healey. He was one of the more respected members of the Labour cabinet, quietly getting on with the difficult job of Defence Secretary. In an increasingly dangerous world full of wars, conflicts and terrorism, he...