Read the room, Don!


Racism generally is not a good look. But it is a sad indictment of society today that it is only when that racism is indefensibly ugly and outrageous that it will not actually be defended.

MisCommunicator of the Week Award goes to the Truth Social account of Donald Trump for the post depicting the Obamas as apes.

You know things are bad when even Donald Trump deletes and disavows one of his own posts. And as much as there is so much that can and has been said about the despicable post, there is one particular communication lesson that this post provides us as a lesson.

Read the room!

Before you communicate your message, you must understand your audience and where they stand on the point you are making.

If you do, you will be able to tailor your message so that it resonates and moves them in the right way.

If you don't, there is every chance that your message could create chaos and catastrophe for you.

The backlash that Trump has received (including from famously reticent Republicans) is a clear indication that the previously Teflon Don is increasingly failing to read the room before speaking.

Don't make the same mistake!

Kolarele

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