Coach Gruden saves Luke…


You wouldn’t think that a made up YouTube golf competition would provide some of the most dramatic storylines in sporting history.

But it did.

And it led to one of the greatest motivational speeches ever given in sports.

Communicator of the Week Award goes to Coach Jon Gruden for his inspirational rallying cry in the middle of the ‘Luke Kwon’ incident.

Quick summary:

Luke Kwon is a YouTube golfer influencer with about 400K subscribers. He entered a Ryder Cup style YouTube golf competition with other YouTube influencers with a $1.7m prize going to the winning team….

And he overslept and missed his tee time.

Cue the drama.

4 hole penalty; Luke lost a game everyone assumed he would win; fury from his teammates on The Pink Team; hate from the internet viewers; media stories about Luke’s past.

By the time Day 2 came along, the Pink Team were in complete disarray.

Enter Coach Gruden, a Super Bowl winning coach, to give a pep talk to the Pink Team.

video preview​

By the time he finished his 1 minute 20 seconds speech, the team had forgiven Luke, united behind a shared goal to win, and recovered their fighting spirit.

When your team has lost its way, it’s your job as the leader to get them back on track.

Your words must be calculated to lift them out of the chaos and confusion and get them focused outwards towards their goals, rather than inwards towards themselves.

Great things happen when great leaders show up.

​

Kolarele

p.s. my coaching programme covers leadership communication so reach out if you want to develop your leadership credentials.

Build your Communication SuperSkills

Good at what you do, but struggling with your communication skills? Igotchu! 😎

Read more from Build your Communication SuperSkills

Show don’t tell. As Albert Einstein reportedly observed: ‘if you cant explain it simply, you don’t understand it well enough’. Communicator of the Week Award goes to Gordon McKee MP for his now viral and brilliantly simple explanation of the impact of the UK’s national debt. Here is the video itself to watch Most politicians are terrible communicators, so when an effective one comes along, it’s worth taking note. Gordon McKee has been building a steady following with short TikTok videos...

Always consider if someone before you has said it better! Communicator of the Week Award goes to my friend, Alex Ktorides for the moving eulogy he gave on the sad passing of his father. Eulogies are tough to get right. Should you go through the whole life of the departed one or just give snippets? Should you be funny or sombre or a mixture of both? Do you let your emotions show or button them up to get through it? And what theme can you use to tie it all together? Alex’s answer to the ‘what...

Sometimes, the cruelty is the point! Communicator of the Week Award goes to Shabana Mahmood (the new Home Secretary), who this week set out the Labour Party's new strategy to tackle the perennial political problem of immigration. Labour has an identity problem. Its roots are working class. Its heart is progressive. Its head is neo-liberal. And its fear is that it is being outflanked by the far right. What to do? Whether the new approach to immigration she announced will work is way above my...