Coach Gruden saves Luke…


You wouldn’t think that a made up YouTube golf competition would provide some of the most dramatic storylines in sporting history.

But it did.

And it led to one of the greatest motivational speeches ever given in sports.

Communicator of the Week Award goes to Coach Jon Gruden for his inspirational rallying cry in the middle of the ‘Luke Kwon’ incident.

Quick summary:

Luke Kwon is a YouTube golfer influencer with about 400K subscribers. He entered a Ryder Cup style YouTube golf competition with other YouTube influencers with a $1.7m prize going to the winning team….

And he overslept and missed his tee time.

Cue the drama.

4 hole penalty; Luke lost a game everyone assumed he would win; fury from his teammates on The Pink Team; hate from the internet viewers; media stories about Luke’s past.

By the time Day 2 came along, the Pink Team were in complete disarray.

Enter Coach Gruden, a Super Bowl winning coach, to give a pep talk to the Pink Team.

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By the time he finished his 1 minute 20 seconds speech, the team had forgiven Luke, united behind a shared goal to win, and recovered their fighting spirit.

When your team has lost its way, it’s your job as the leader to get them back on track.

Your words must be calculated to lift them out of the chaos and confusion and get them focused outwards towards their goals, rather than inwards towards themselves.

Great things happen when great leaders show up.

Kolarele

p.s. my coaching programme covers leadership communication so reach out if you want to develop your leadership credentials.

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