Good at what you do, but struggling with your communication skills? Igotchu! 😎
Character matters...
|
In his seminal work on the art of rhetoric, Aristotle identified that there were 3 cornerstones of persuasion: Logos (the use of logic), Pathos (the appeal to emotion), and Ethos (the credibility and character of the speaker). Communicator of the Week Award goes to US President Donald Trump for the considerable part he played to secure the tentative Gaza peace deal. You may (as many do) consider Donald Trump to be an unpredictable, unprincipled, uncouth autocrat, but where all the parties on all sides of the Gaza conflict are equally authoritarian, unprincipled or unpredictable, Trump's 'Ethos' (credibility and character) with those parties becomes a huge advantage. Former President Biden could not have secured the deal because he did not have credibility with Netanyahu, or the character that Hamas might fear, or lack of principles that Qatar might wish to exploit. Whether the peace deal holds (and Trump gets his much coveted Nobel Peace Prize next year), remains to be seen. But it is undeniable that President Trump leveraged his 'Ethos' to help secure the deal. When you are working to persuade other people towards a particular objective, relying on logic and emotion can be effective, but by far the most effective factor is the level of personal credibility you have with your audience. Build that credibility with your audience and your prospects of persuasion are exponentially. ​ Kolarele p.s. reach out if you want to help with developing your persuasion and communication skills ​ |
Build your Communication SuperSkills
Good at what you do, but struggling with your communication skills? Igotchu! 😎
When your leadership and example matters, your mistakes can have greater consequences. Mis-Communicator of the Week Award goes to Reform UK (Kent County Council) for the debacle of their zoom council meeting, which was leaked to the papers this week. Reform have a credibility challenge. People are angry with the status quo and Reform have very effectively stepped into that gap with a message that panders to fears and promises change. But now they are in government in Kent County Council, they...
Golf is hard at the best of times! But when you're playing in the biggest tournament in the world, against the best players in the world, with the pride of your country or continent on the line, golf requires Herculean levels of effort, focus and concentration. The job of fans is to support their own team and to give some stick to the opposition. But as with all communication, you have to match your tone to the moment. 'Go in the hole!' when one of your players has just hit - fine ✅ Shouting...
Martin Luther King once said ‘The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy.’ MisCommunicator of the Week Award goes to Disney as the corporation bent the knee to the Trump administration and cancelled the hugely popular Jimmy Kimmel show in the wake of Kimmel’s comments after the murder of Charlie Kirk. To be sure, the Disney Corporation made a calculated business decision that it was...