Good at what you do, but struggling with your communication skills? Igotchu! 😎
Character matters...
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In his seminal work on the art of rhetoric, Aristotle identified that there were 3 cornerstones of persuasion: Logos (the use of logic), Pathos (the appeal to emotion), and Ethos (the credibility and character of the speaker). Communicator of the Week Award goes to US President Donald Trump for the considerable part he played to secure the tentative Gaza peace deal. You may (as many do) consider Donald Trump to be an unpredictable, unprincipled, uncouth autocrat, but where all the parties on all sides of the Gaza conflict are equally authoritarian, unprincipled or unpredictable, Trump's 'Ethos' (credibility and character) with those parties becomes a huge advantage. Former President Biden could not have secured the deal because he did not have credibility with Netanyahu, or the character that Hamas might fear, or lack of principles that Qatar might wish to exploit. Whether the peace deal holds (and Trump gets his much coveted Nobel Peace Prize next year), remains to be seen. But it is undeniable that President Trump leveraged his 'Ethos' to help secure the deal. When you are working to persuade other people towards a particular objective, relying on logic and emotion can be effective, but by far the most effective factor is the level of personal credibility you have with your audience. Build that credibility with your audience and your prospects of persuasion are exponentially. ​ Kolarele p.s. reach out if you want to help with developing your persuasion and communication skills ​ |
Build your Communication SuperSkills
Good at what you do, but struggling with your communication skills? Igotchu! 😎
Show don’t tell. As Albert Einstein reportedly observed: ‘if you cant explain it simply, you don’t understand it well enough’. Communicator of the Week Award goes to Gordon McKee MP for his now viral and brilliantly simple explanation of the impact of the UK’s national debt. Here is the video itself to watch Most politicians are terrible communicators, so when an effective one comes along, it’s worth taking note. Gordon McKee has been building a steady following with short TikTok videos...
Always consider if someone before you has said it better! Communicator of the Week Award goes to my friend, Alex Ktorides for the moving eulogy he gave on the sad passing of his father. Eulogies are tough to get right. Should you go through the whole life of the departed one or just give snippets? Should you be funny or sombre or a mixture of both? Do you let your emotions show or button them up to get through it? And what theme can you use to tie it all together? Alex’s answer to the ‘what...
Sometimes, the cruelty is the point! Communicator of the Week Award goes to Shabana Mahmood (the new Home Secretary), who this week set out the Labour Party's new strategy to tackle the perennial political problem of immigration. Labour has an identity problem. Its roots are working class. Its heart is progressive. Its head is neo-liberal. And its fear is that it is being outflanked by the far right. What to do? Whether the new approach to immigration she announced will work is way above my...