Binface v Farage…


You may think that walking around with a bin on your head is just plain silly.

You’re right… and that’s the point.

Communicator of the Week Award of course goes to the intergalactic space warrior himself, Count Binface (aka Jonathan Harvey).

When Nigel Farage first called the by-election with the intention to stand in it, Reform believed it to be a master stroke to distract from the serious questions of corruption surrounding the £5m and other donations Farage had received.

24 hours later and with all the major parties pulling out of the by-election, Farage is left to duke it out with Count Binface.

It’s a farce!

But the Count is not your ordinary political joke candidate.

What the public and journalists alike are starting to realise is that Count Binface has actually created a political candidate with a fully fleshed out joke manifesto, including policies such as building at least 1 affordable home, capping the cost of croissants at £1, and nationalising the singer Adele.

And when interviewed by journalists, some accepting that he is just a satirist and some actually trying to to take him seriously, he never breaks character and remains remarkably on brand… always.

He always has an answer, which is always humorous and always coherent… from the point of view of a man with a bin on his head poking fun at politicians and the democratic process.

As a result, he is generating huge amounts of positive publicity and support with the anti-Farage vote coalescing around him.

He wont win of course, but it’s still fun.

The value of having a fully thought-through set of ideas, and a fully fleshed-out brand is that when the moment comes that you get scrutinised, you will be able to respond with confidence and coherence, which will withstand your scrutinisers.

Take that approach into your workplace.

Work on your personal brand. Work out your position and thinking on the issues you may be tested on.

When the moment comes for you to be tested, the confidence and coherence with which you respond, will enhance your standing amongst your peers.

Come on, Binface!

Kolarele

#communicationskills #communicatoroftheweek #communicationsuperskills

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