Match your tone...


Golf is hard at the best of times!

But when you're playing in the biggest tournament in the world, against the best players in the world, with the pride of your country or continent on the line, golf requires Herculean levels of effort, focus and concentration.

The job of fans is to support their own team and to give some stick to the opposition.

But as with all communication, you have to match your tone to the moment.

'Go in the hole!' when one of your players has just hit - fine ✅

Shouting 'Fore!!!' when one of their players has actually hit the ball dead straight - good banter✅

Screaming at Rory McIlroy 'F**k you, Rory' in the middle of his backswing and then throwing a glass of beer at his wife' 😮❌ - well and truly outside of the universe of what's acceptable.

It was an embarrassment and totally counterproductive because it did nothing to encourage the US players, but definitely spurred the European players on to win.

One of the most important elements of impactful communication is to ensure that you match your tone to the moment you are in.

Get it right and you stand out as someone worth paying attention to.

Get it wrong, and you make yourself the focus of negative attention and destroy all the equity you have built up in your personal brand.

Kolarele

p.s. if you are ready to start working on your tone and all things communication, then DM me and I'll send you a link for us to have a chat.


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