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Golf is hard at the best of times! But when you're playing in the biggest tournament in the world, against the best players in the world, with the pride of your country or continent on the line, golf requires Herculean levels of effort, focus and concentration. The job of fans is to support their own team and to give some stick to the opposition. But as with all communication, you have to match your tone to the moment. 'Go in the hole!' when one of your players has just hit - fine ✅ Shouting 'Fore!!!' when one of their players has actually hit the ball dead straight - good banter✅ Screaming at Rory McIlroy 'F**k you, Rory' in the middle of his backswing and then throwing a glass of beer at his wife' 😮❌ - well and truly outside of the universe of what's acceptable. It was an embarrassment and totally counterproductive because it did nothing to encourage the US players, but definitely spurred the European players on to win. One of the most important elements of impactful communication is to ensure that you match your tone to the moment you are in. Get it right and you stand out as someone worth paying attention to. Get it wrong, and you make yourself the focus of negative attention and destroy all the equity you have built up in your personal brand. Kolarele p.s. if you are ready to start working on your tone and all things communication, then DM me and I'll send you a link for us to have a chat. |
Good at what you do, but struggling with your communication skills? Igotchu! 😎
Show don’t tell. As Albert Einstein reportedly observed: ‘if you cant explain it simply, you don’t understand it well enough’. Communicator of the Week Award goes to Gordon McKee MP for his now viral and brilliantly simple explanation of the impact of the UK’s national debt. Here is the video itself to watch Most politicians are terrible communicators, so when an effective one comes along, it’s worth taking note. Gordon McKee has been building a steady following with short TikTok videos...
Always consider if someone before you has said it better! Communicator of the Week Award goes to my friend, Alex Ktorides for the moving eulogy he gave on the sad passing of his father. Eulogies are tough to get right. Should you go through the whole life of the departed one or just give snippets? Should you be funny or sombre or a mixture of both? Do you let your emotions show or button them up to get through it? And what theme can you use to tie it all together? Alex’s answer to the ‘what...
Sometimes, the cruelty is the point! Communicator of the Week Award goes to Shabana Mahmood (the new Home Secretary), who this week set out the Labour Party's new strategy to tackle the perennial political problem of immigration. Labour has an identity problem. Its roots are working class. Its heart is progressive. Its head is neo-liberal. And its fear is that it is being outflanked by the far right. What to do? Whether the new approach to immigration she announced will work is way above my...