Taking the biscuit…


Show don’t tell.

As Albert Einstein reportedly observed: ‘if you cant explain it simply, you don’t understand it well enough’.

Communicator of the Week Award goes to Gordon McKee MP for his now viral and brilliantly simple explanation of the impact of the UK’s national debt.

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Here is the video itself to watch ​

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Most politicians are terrible communicators, so when an effective one comes along, it’s worth taking note.

Gordon McKee has been building a steady following with short TikTok videos explaining different aspects of politics and his most recent one has gone mega viral because of its innovative use of biscuits as props to explain the debt to GDP ratio and why it matters.

Most people think about slides when giving a presentation. But one of the most effective methods of crystallising people’s underatanding of a point is to use props.

The right prop strategically used can be more impactful than 20 slides.

Bill Gates did it when he released live mosquitoes inside the speech hall to emphasise the dangers of malaria to his European audience.

Jill Bolte Taylor did it when she held up a real brain in her Ted Talk to demonstrate how we can choose we experience life when we use the right hemisphere of our brains.

So, ask yourself: if I had to ‘show’ them my idea without ‘telling’ them my idea, how would I do it?

Kolarele
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